The Corporate Affairs Summit is the leading event for anyone in corporate affairs and government relations. This year we heard from professionals at global companies like Coca Cola, Microsoft and Afterpay on how they are building connection with their stakeholders to impact change.
Here are our top takeouts from the summit:
- Partnerships are key to enacting change. Bringing together business, community and the NFP sector makes it easier to agree on and resource solutions. Coca Cola talked about how they work closely with frontline organisations like the WWF to progress action on environmental issues like climate change, water quality and plastics.
- Educating policy makers who do not understand your business or industry is key to building relationships. Use economic and business data to demonstrate the relevance of your organisation at the local level, especially if the topic is complex to the average person.
- Map everything back to the company purpose. There are often many competing priorities and issues that government relations teams need to juggle. Understanding how they related to the organisation's overall goals helps teams stay focused on the most important issues.
Advoc8 is a Diamond Sponsor of the Corporate Affairs Summit.